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For All

A symbol of racial respect and
cultural inclusivity

Every day, racism and hate are spreading online, including on our own social pages.
We decided to make a stand against this behaviour.

The Symbol For All represents Cadbury’s commitment to racial respect and cultural inclusivity.

For all to fight prejudice with a message of harmony, online and out in the world.

For all who know that more unites us than sets us apart and that when we put our differences aside great things can be achieved.

There’s a glass & a half in everyone

The symbol represents a blueprint of humanity united in peace and harmony

The centre core resembles a heart, sending out love to overcome prejudice and hate. It pulsates through a spiral line that leads out onto a pathway representing the journey each of us takes in life.

The different shapes and dots represent people from all backgrounds of cultural diversity, flowing around to inhabit the earth.

Designed with a handmade feel, the result is a universal human mark. A living symbol that transcends all languages, cultures and faiths.

Film

Designers

A design team from diverse cultural backgrounds collaborated over four days and nights to create the symbol.

Bibi Barba

Bibi is an Indigenous artist and designer with 35 years’ experience in creative design and contemporary art. Her work is inspired by her grandmother’s storytelling and her love of the land. Bibi invented a method of painting on silk canvas for all artists to freely create. She is currently studying law and works for Arts Law of Australia to protect all artist rights and advocate for their creative practice on an international scale.

"My passion is my culture and expressing that through various art mediums is exciting."

Pin Athwal

Pin is British Indian and an Australian Citizen. He was educated at a Jesuit Catholic school in the north of England, where he was one of the only coloured people in the whole school. Born into a Sikh family, he is spiritual but not religious. He believes the best way to solve creative problems is through discussion. Pin is passionate about brand identity and has worked for many different clients, ranging from musicians, fashion labels all the way to big corporate financial institutions.

"I’m obsessive about great design. It has the ability to shape opinions and beliefs."

Joris Van Imhoff

Joris is a Dutch design director and currently runs his own small design studio. He believes that design talent is best expressed through a consistent methodology to ensure creative diversity and consistent, high standard outcomes. Joris has worked with clients of all sizes and from various sectors, both locally and internationally. This experience has given him the ability to work with different cultures and the drive to become better and step it up a notch, creatively and professionally.

"I am passionate about authentic design quality and I enjoy the rigor and influence of the European heritage."

Joy Li

Joy is a Chinese Australian graphic designer based in Sydney. She compares her experience of growing up as an Asian in-between culture to déjà vu; having to constantly explain why her appearance is geographically different to where she was raised. It was in recent times she has started to focus on her experiences of being Chinese Australian, what that means and how this identity can visually exist at the intersection where design meets gender, race and cultural studies.

"I spent one year of my life as a Chinese in China and the other 22 figuring out what it means to be a Chinese in Australia."

Gareth Procter

Project Manager

Gareth is a graphic designer from the UK, now living and working in Australia. The father of two has over 15 years of experience as a designer, having worked as a typesetter and in leading creative roles at some of the world’s most highly regarded design studios. He is now Vice Chairman of The Australian Graphic Design Association (AGDA). This background has provided Gareth with a combination of hands-on practical knowledge and high-level conceptual thinking, enabling him to look at a problem with a broad perspective and deliver a solution with precision.

“I’m a passionate advocate for the power of design to create positive change.”

Abdul Abdullah

Abdul is an artist from Perth, currently based in Sydney, who works across painting, photography, video, installation and performance. As a self-described ‘outsider amongst outsiders’, his practice is primarily concerned with the experience of the ‘other’ in society. Abdullah’s projects have engaged with different marginalised minority groups and he is particularly interested in the experience of young Muslims in the contemporary multicultural Australian context, as well as connecting with creative communities throughout the Asia Pacific. Through these processes and explorations Abdullah extrapolates this outlook to an examination of universal aspects of human nature. 

"When I make work, I am making it for the nine-year-old version of me, who may just be discovering that they are being perceived of as the 'other'."

Melissa Robinson-Cole

Melissa is an Indigenous crochet and textile artist of Māori and Pakeha descent of the Ngāti Hine and Ngati Kahu tribes. Her mother was an intellect and her father a fashion designer. It was challenging for her growing up Māori and Pakeha in New Zealand and she believes now more than ever that an Indigenous point of view, is a voice that needs to be heard.

"I love that being Māori sets me apart from everyone else on this planet. I’ve come to truly love all of my heritage and am so proud of where I have come from, who I have come from and that I can add my part to their story."

Noor Sleiman

Noor is a Syrian Lebanese first generation Australian. The daughter of two Alawite Muslim migrants, her parents migrated to Australia for a better life in the 70s after fleeing a civil war that had been destroying their village for decades. Noor has been researching her Syrian Lebanese heritage to document her ancestral history. In an effort to shed light on a conflict-torn region and its people, as well as the migrant experience to Australia, her written and visual work focuses on ethno-religious practices and family traditions, and how they are impacted by war, migration and displacement. 

"I want design to be used as a tool for impact and social change."

Bradley Pinkerton

Bradley is a Melbourne based freelance Graphic Designer, originally from Perth, Western Australia. He specialises in creative branding, print and art direction. He describes his style is a mixture of handmade gestures, patterns and traditional graphic design. He creates a balance between the two and builds up a relationship that works together, often layering. Kind of a chaotic restraint. Bradley is an advocate for all LGBTQIA+ issues. 

"I love to create work that is unique, thought provoking and strong."

Marilyn Metta

Anthropologist

A Malaysian-born Chinese Australian with a mixed heritage of Japanese, Thai and Malay ancestry, Marilyn came to Western Australia as an 18-year-old on a scholarship in the early 90s. A self-described storyteller, Marilyn is passionate about social justice and the importance of telling marginalised stories and experiences. She teaches Anthropology and Sociology at Curtin University, specialising in social justice and human rights. As an anthropologist, she is particularly interested in the human experience and how human experience intersects with culture and cultural practice.

“I believe storytelling and representation are the keys to building and creating a tolerant, harmonious and cohesive society.”

This is not just a
symbol for Cadbury


The symbol is freely available to download. We encourage you to use it as a tool to fight racism and other forms of prejudice online and out in the world, and to display it proudly as a statement of your values.